The fourth annual Donate a Mobile and Win a Trip for Your Class event reached its climax in April 2014. Children from nursery, primary and secondary schools collected a total of 16,275 used mobile phones. A total of 362 schools participated in the project, which was organised by ASEKOL in co-operation with Recyklohraní, o.p.s. Selected functional devices were handed over to organisations working with people with disabilities.
The ASEKOL not-for-profit organisation also organised a charity environmental tournament under the name Mobilcup. The principle of the Mobilcup tournament was simple. Teams of football amateurs made up of 10 players could easily register and then collect as many old mobile phones as possible. The ten best teams advanced to the final tournament where they competed for a trip to the Champions League, football shirts, footballs, supplies of beer and mobile phones. The winners could also pit their skills against a team of such stars as Jakub Kohák, Zdeněk Grygera and Radoslav Kováč. The event culminated in the Concert for a Mobile held in the large hall of Lucerna in Prague. Such popular bands as Wanastowy vjeci, PORTLESS and Viktor Dyk & WAW performed at the concert. In addition to presenting a cheque for CZK 500,000 to the Zelený život foundation to support families in shelters, another incredible success was achieved – the collection of more than 12,000 mobile phones.