In 2011, the ASEKOL not-for-profit organisation introduced a new sport – distance throwing of mobile phones. ASEKOL organised a country-wide championship with a number of accompanying disciplines around the theme of sorting electrical and electronic appliances. Visitors to each event were treated to various activities, competitions, children’s shows and a concert by the band Kryštof. People could even try throwing their mobile phones in an online game on Facebook.
A total of 13 regional rounds were organised that were attended by 65,000 people, and nearly 500 kg of old appliances were collected. The objective to increase public awareness about the need to recycle old surplus electronics was successfully fulfilled.